Consumer expectations are growing. In fact, 66% of consumers aged 25 to 44 believe that the customer is always right, almost 35% higher than those over 65. That means the younger generation is expecting more from the brands they choose to shop with, and companies must keep up. But how do you accomplish that?
Without endless resources, delivering seamless and personalized service, on every channel, can be an intimidating challenge. Luckily, technology can help. But just as consumer expectations have shifted rapidly, so has the way we do business. Finding a software solution that is built for the modern age is of the utmost importance.
Customer-Centric, Not Ticket-Centric
Think of it this way. Just fifteen years ago, the iPhone didn’t exist. Twitter didn’t exist. And customer service software wasn’t built to accommodate the expectations and channels of today’s customers. A modern day customer service solution treats customers like people, not tickets.
Many customer service solutions on the market today are ticket-based, meaning they identify the customer as an attribute of an inbound or outbound message and build the communication around that ticket. These systems prioritize the metric of a “done ticket” over a customer relationship.
In contrast, modern day customer service solutions focus on the customer at the center of each interaction. By tying existing applications, business processes, and performance to the experience of the customer, companies are able to deliver more human interactions, as they know the full context and history of that customer and how they’ve interacted with the brand in the past.
Focusing on the customer may also inspire changes in your business beyond the changes in your CX process. Building a customer-centric mindset increases the chance of evolving your business in response to customer feedback, not theories.
What Makes a Modern Day Customer Service Platform
Holistic Customer View ✓
Every customer has a timeline unique to their history of purchases, omnichannel interactions, orders and returns – combining all internal and external data into one actionable view.
Powerful Automation ✓
AI and machine learning enhances agent productivity and assesses the needs of your customers in real time to deliver the best outcome in the shortest time.
Truly Omnichannel ✓
Agents can seamlessly switch engagement channels in real time within the same conversation, easily toggling between channels.
Understands Sentiment ✓
Know how your customers actually feel and gain actionable insights across every support channel and interaction.
Customizable To Your Business ✓
Fully actionable integrations with any existing system – internal or external. Let your customer service software match your business.
Download Kustomer’s full Buyer’s Guide to learn what you should be looking for in a customer service software solution, how to evaluate potential partners and how to measure success.
