Kustomer + SaaStr: Brad Birnbaum on Transitioning from CTO to CEO

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Kustomer CEO and Founder Brad Birnbaum joins SaaStr’s podcast to share how he made his way into the world of customer experience and SaaS over 20 years ago.

Brad tackles a range of topics including:

  • The core benefits of repeat entrepreneurship
  • The challenges and surprises of transitioning from CTO to CEO, and what advice he’d give other CTOs looking to make the transition
  • How the product should lead your go-to-market strategy

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